In this module, learn about the basics of influencer marketing including different campaign types, how to get started with small budgets and more. Understand the difference between influencers and content creators and their roles in driving website traffic, generating brand awareness, credibility, and engaging in word-of-mouth marketing.
Explore various types of brand campaigns, such as seasonal promotions, brand positioning, sales promotion, app installs, lead generation, affiliate marketing, pre-release campaigns, and influencer commerce, with real-world examples illustrating each type.
Understand whether it is worth investing in influencer campaigns and how to get started with limited budgets, including working with micro/nano influencers, barter collaborations, affiliate marketing, and incentivizing user-generated content.
Explore various types of brand campaigns, such as seasonal promotions, brand positioning, sales promotion, app installs, lead generation, affiliate marketing, pre-release campaigns, and influencer commerce, with real-world examples illustrating each type.
Understand whether it is worth investing in influencer campaigns and how to get started with limited budgets, including working with micro/nano influencers, barter collaborations, affiliate marketing, and incentivizing user-generated content.
