Tracking relevant metrics:
Beyond likes and shares, it's important to monitor metrics such as reach, video views, likes, comments, shares, saves, and clicks to gauge audience engagement accurately.

Analyzing downstream impact:
Assess the downstream impact of the campaign by tracking metrics like website traffic, follower growth, downloads, installs, orders, purchases, and coupon code usage.

Utilizing UTM links:
Implement UTM links to track campaign effectiveness across various platforms accurately, allowing for detailed analysis of traffic sources and user behavior.

Important metrics for analysis:
Consider metrics like Return on Investment (ROI), Cost per Acquisition (CPA), Cost per Thousand Impressions (CPM), Influence Engagement Rate (IER), and Social Media Engagement to evaluate campaign performance comprehensively.

Documenting results:
Properly document campaign data, including campaign name, duration, influencer details, campaign goal, media plan, and relevant metrics, to facilitate comparison with future campaigns and drive incremental improvements.

Presentation of results:
Present campaign results clearly, including total campaign reach, engagement metrics, post types, hashtag performance, link engagement, platform-wise analysis, and comparison against set KPIs.

Analyzing web traffic and sign-ups:
Analyze web traffic and sign-ups to understand customer demographics and behavior, identifying areas of success and areas for improvement in future campaigns.

Do's and Don'ts of influencer campaigns:
Follow best practices such as defining campaign objectives, selecting relevant influencers, providing clear campaign briefs, utilizing campaign measurement tools, and building longer term relationships with influencers. Avoid common pitfalls like focusing solely on follower count, controlling influencers' creative freedom, and limiting campaigns to a single platform.