Influencer marketing for startups
Module 3: Finding the right influencers
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Videos in this course
2/5 ● 11:22
3/5 ● 13:02
4/5 ● 09:29
5/5 ● 09:20
Summary
In this lesson, you will learn how to find the right influencers for your campaigns. We can categorize influencers based on content/ category niches and follower counts, ranging from nano to mega influencers. We will also share strategies for identifying influencers, considering metrics, and platform-specific engagement.
Bonus: The lesson also contains email and DM templates for reaching out to influencers.
We also share negotiation tactics, along with insights into pricing based on various factors. Ultimately, the goal is to align influencer selection with campaign objectives effectively.
Bonus: The lesson also contains email and DM templates for reaching out to influencers.
We also share negotiation tactics, along with insights into pricing based on various factors. Ultimately, the goal is to align influencer selection with campaign objectives effectively.
Highlights
Understanding influencer categories:
You'll delve deeply into how to categorize influencers based on content niches and follower counts (nano, micro, mid-tier, macro, mega) equipping you to pinpoint the most relevant influencers for your campaign objectives. Mega and Macro influencers are a great way to increase your brand's awareness and visibility whereas, micro and nano influencers would be better if your campaign objective is to drive conversions and audience engagement.
You'll delve deeply into how to categorize influencers based on content niches and follower counts (nano, micro, mid-tier, macro, mega) equipping you to pinpoint the most relevant influencers for your campaign objectives. Mega and Macro influencers are a great way to increase your brand's awareness and visibility whereas, micro and nano influencers would be better if your campaign objective is to drive conversions and audience engagement.
Content niche segmentation:
You'll explore various content niches such as fashion, beauty, travel, and food, learning to identify influencers whose content authentically resonates with your target audience.
You'll explore various content niches such as fashion, beauty, travel, and food, learning to identify influencers whose content authentically resonates with your target audience.
Platform analysis:
You'll dive into the unique characteristics and audience demographics of popular platforms like Instagram, YouTube, and Short Video Apps, strategically choosing platforms that best align with your brand and campaign objectives. Also, understand the distinct advantages and limitations of each platform in terms of content formats, engagement rates, and investment requirements, optimizing your campaign strategy for maximum impact.
You'll dive into the unique characteristics and audience demographics of popular platforms like Instagram, YouTube, and Short Video Apps, strategically choosing platforms that best align with your brand and campaign objectives. Also, understand the distinct advantages and limitations of each platform in terms of content formats, engagement rates, and investment requirements, optimizing your campaign strategy for maximum impact.
Influencer discovery strategies:
Discover practical techniques for identifying and vetting influencers, including leveraging keyword and hashtag searches, finding similar accounts, exploring influencer platforms, and analyzing audience demographics, ensuring you find the perfect influencers to amplify your brand message.
Discover practical techniques for identifying and vetting influencers, including leveraging keyword and hashtag searches, finding similar accounts, exploring influencer platforms, and analyzing audience demographics, ensuring you find the perfect influencers to amplify your brand message.
Metrics and evaluation:
Learn how to effectively evaluate influencers basis the platforms they specialize in. You will learn to identify some of the critical metrics like content frequency, engagement rate, content quality, video views, story insights and audience demographics etc.
Learn how to effectively evaluate influencers basis the platforms they specialize in. You will learn to identify some of the critical metrics like content frequency, engagement rate, content quality, video views, story insights and audience demographics etc.
Outreach and communication:
Reach out to influencers and start building genuine relationships with them. Refer email and DM templates shared in the lesson to get started with influencer outreach.
Reach out to influencers and start building genuine relationships with them. Refer email and DM templates shared in the lesson to get started with influencer outreach.
Pricing and negotiation:
Understand influencer pricing and negotiation based on factors such as influencer size, platform, deliverables, product value (esp. for barter campaigns) etc. Know how to set the correct price for your campaign.
Understand influencer pricing and negotiation based on factors such as influencer size, platform, deliverables, product value (esp. for barter campaigns) etc. Know how to set the correct price for your campaign.
Next Module: Media plan and execution
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