Influencer marketing for startups

Module 4: Media plan and execution

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Good Creator Company: Empowering creators to thrive and brands to succeed through innovative collaborations and impactful content creation. Know more

Videos in this course

Module 1: Getting started with influencer marketing

1/5 ● 03:32

Module 2: Setting campaign objectives & KPIs

2/5 ● 11:22

Module 3: Finding the right influencers

3/5 ● 13:02

Module 4: Media plan and execution

4/5 ● 09:29

Module 5: Measuring results and analysis

5/5 ● 09:20

Summary

In this module, we delve into the intricacies of executing an influencer marketing plan, outlining key steps to ensure successful campaign implementation.
By following the steps mentioned in the video meticulously, brands can effectively execute influencer marketing campaigns and achieve their desired outcomes.

Highlights

Creating a media plan:
Compile a comprehensive list of influencers, including their metrics and associated costs.
Align deliverables with campaign objectives, distinguishing between awareness, engagement, and conversion-focused content.

Key metrics analysis:
Consider metrics such as Click Through Rate (CTR), Cost per View (CPV), Cost per Engagement (CPE), and Cost per Click (CPC) to estimate campaign performance accurately. Utilize UTM links for tracking campaign effectiveness across various platforms.

Contractual agreements:
Draft a contract or Memorandum of Understanding (MoU) with the influencer to establish clear terms and expectations.

Campaign timeline calendar:
Create a timeline calendar to visualize the campaign's chronology and ensure timely execution. Plan pre-launch buildup, launch day activities, and post-launch follow-up and analysis.

Product distribution for barter campaigns:
Share product samples or vouchers with influencers for barter campaigns, ensuring clarity on the method of product acquisition.

Content briefs and directional guidance:
Provide influencers with detailed content briefs outlining campaign objectives, deliverables, and creative expectations. Offer directional guidance for video content creation, specifying length, format, style, storyline, and brand assets.

Content quality check:
Conduct a content quality check before launching the campaign to ensure alignment with brand guidelines and campaign objectives. Communicate feedback and incorporate necessary changes to enhance content effectiveness.