1) Build trust and credibility with shoppers:Offering free shipping online can help give your brand a leg up against your competitors. It can help you break down barriers that might keep some customers from buying from you. Free shipping on orders of a certain total can help keep customers happy and coming back for more.
2) Basket building:By giving customers free shipping by purchasing above a certain amount, you can provide an incentive to customers to place a relatively larger order. You may choose to combine the most frequently purchased items and offer promotions on them to increase the number of items a customer buys, which also helps them save shipping costs.
Inducing trials for your products online can be tricky. When it comes to impacting a customer's total shopping experience with your brand, shipping is just as crucial as everything else. Try to experiment with free shipping promotions to induce trials. SmartBiz by Amazon provides easy and efficient ways to set up these promotions for your online store.
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