Learn how to create an Instagram business account in a step-by-step tutorial along with best practices & settings for an optimized business profile. By elevating your account to a business profile, you also unlock valuable tools, including enhanced analytics, metrics, and data insights. These resources are instrumental in meticulously measuring results and shaping effective strategies, providing a solid foundation for optimizing your business presence on the platform.
Instagram marketing guide for small business
A beginner's guide to start and scale your business using Instagram.
Introduction
Course details
One of the most important marketing channels for a start-up or a small business today is Instagram. Having a business account on Instagram not only helps you reach newer customers but also drives engagement with your existing customers while building trust amongst potential customers. Whether you are looking to start your business account on Instagram or you are looking for ideas to increase the reach or engagement of your existing account, you are in the right place. We have put together this comprehensive guide to enable you to harness the full potential of your Instagram handle for success.
In this course, we will guide you through the fundamentals of leveraging Instagram for business, covering everything from navigating the different features of the platform to strategic content planning and utilizing Instagram's analytical tools to achieve measurable success. Apart from the theory, we will also share practical tips & ideas, case studies, industry trends and best practices that will set you up to build a thriving online presence.
Post the course, get access to free templates and handbooks along with 50+ Instagram story ideas & reel ideas that you can start using immediately to grow your business account on Instagram.Take this free course and get the know-how and tools to confidently navigate Instagram, engage your audience, and propel your small business to new heights in today's digital landscape.
In this course, we will guide you through the fundamentals of leveraging Instagram for business, covering everything from navigating the different features of the platform to strategic content planning and utilizing Instagram's analytical tools to achieve measurable success. Apart from the theory, we will also share practical tips & ideas, case studies, industry trends and best practices that will set you up to build a thriving online presence.
Post the course, get access to free templates and handbooks along with 50+ Instagram story ideas & reel ideas that you can start using immediately to grow your business account on Instagram.Take this free course and get the know-how and tools to confidently navigate Instagram, engage your audience, and propel your small business to new heights in today's digital landscape.
Highlights
Master the fundamentals of Instagram for business growth.
Navigate the platform with ease and optimize your profile effectively.
Learn about different post, story and reel formats and how to use these effectively.
Get access to handbooks and free templates for 50+ product story & reel ideas & hooks.
Leverage Instagram's analytical tools to refine your marketing approach.
Develop a strategic content calendar for sustained engagement.
Best practices to grow on Instagram.
Curriculum
1 video ● 03:32
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1 video ● 05:47
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In this module, learn about different post formats, which type of posts to use depending on your business objectives and how to create the best posts. Understand how to use enhanced features like collaborations to increase your reach, analytics to understand the optimum posting schedules and much more. Get practical tips and best practices that will help you plan a dynamic content strategy for your business.
1 video ● 08:29
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Instagram Stories are currently one of the most engaging form of content on the platform.
In this module, you will get a comprehensive understanding of Instagram Stories, how to create the most engaging ones using features like stickers, polls, Boomerang, Superzoom etc., best practices for uploading stories and examples of different kinds of stories you can create for your e-commerce business. Also, get insights into optimal content choices and posting schedules.
Bonus: We have created a free handbook with 20 story ideas that you can use as a framework to start planning engaging stories today.
In this module, you will get a comprehensive understanding of Instagram Stories, how to create the most engaging ones using features like stickers, polls, Boomerang, Superzoom etc., best practices for uploading stories and examples of different kinds of stories you can create for your e-commerce business. Also, get insights into optimal content choices and posting schedules.
Bonus: We have created a free handbook with 20 story ideas that you can use as a framework to start planning engaging stories today.
1 video ● 05:47
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The primary goal of establishing a social media presence for any business is to reach new customers, engage with them and inspire trust. You can effectively use Instagram to drive traffic to your business website. This module covers all the ways in which you can use Instagram's features to effectively advertise your website link and your products, thereby driving higher website traffic and eventually optimizing sales conversion funnel.
1 video ● 03:24
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Instagram offers a lot of metrics and data that you can use to analyze and understand your audience comprehensively. This will help you refine your strategy and align your content with audience preferences.
This module will equip you to read, understand and interpret Instagram analytics effectively. Learn how you can get insights on audience profiles, activity details and times, individual post performance in terms of reach & engagement and how you can use these data points for enhancing your performance on Instagram. Some practical tips and best practices are also included in the module.
This module will equip you to read, understand and interpret Instagram analytics effectively. Learn how you can get insights on audience profiles, activity details and times, individual post performance in terms of reach & engagement and how you can use these data points for enhancing your performance on Instagram. Some practical tips and best practices are also included in the module.
1 video ● 04:57
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Crafting and curating daily content that resonates with your audience is integral to your business's online success. This module presents comprehensive guidelines for businesses in terms of how to plan your content calendar, examples of different types of posts you can create for your business (eg- product spotlight, mini vlogs, BTS etc.) and the best practices on creating and posting the same.
Bonus: We have created handbooks with 50 reel ideas and 20 story ideas that you can use as a framework to start planning your content today.
Bonus: We have created handbooks with 50 reel ideas and 20 story ideas that you can use as a framework to start planning your content today.
1 video ● 02:30
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Instagram Reels is one of the most powerful tools for broadening your audience's reach today. This module is designed to provide you with a comprehensive walkthrough on creating impactful Instagram reels, with hands-on and practical experience for optimal learning. Bonus: We have also created a handbook with 50 reel ideas that you can use for your business today!
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Offer valid till December 2024.
Offer valid till December 2024.
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