As small business owners, it is absolutely critical to engage your existing customers and win/ retain their loyalty, in addition to acquiring new customers. This lesson dives into creating captivating Instagram stories, utilizing features like stickers and music, and interpreting story metrics. Additionally, we share multiple practical tips, best practices and even story ideas tailored for small businesses in India.

If you are new to Instagram, the course also covers a step-by-step tutorial of how to create engaging stories before getting into advanced strategies and ideas including tagging collaborators, using interactive stickers and link sharing. We also share details of how best you can utilize these features not just for customer engagement but also to shape your product roadmap!

Lastly, we touch upon the importance of directing customers to specific product pages via stories and the benefits of creating story highlights. Don't miss out on elevating your Instagram presence and growing your business with this course.