Marketing 101 for small businesses

Module 5: How to Make a Marketing Strategy?

Course partner:

Pink Lemonade: Pink Lemonade is your new-age branding and digital marketing agency that combines the power of AI and human intelligence to provide world-class services. Know more

Videos in this course

Module 1: What is marketing?

1/5 ● 03:32

Module 2: What are target groups?

2/5 ● 11:22

Module 3: How to make a brand?

3/5 ● 13:02

Module 4: How to get started with Social media marketing?

4/5 ● 09:29

Module 5: How to make a Marketing Strategy?

5/5 ● 09:20

Summary

In this lesson, learn how to craft a compelling marketing strategy that propels your business into spotlight. We will learn about the intricacies of developing a marketing strategy that aligns with your business goals and resonates with your target audience. From setting clear objectives to identifying your competitive edge, it will help you to make informed decisions that drive results. Understand the strategic process of marketing a product and learn how to define your marketing goals, whether it is boosting sales, enhancing brand visibility, or securing bulk orders. Dive into competitive analysis, target audience identification, and the selection of effective marketing channels tailored to where your audience spends their time. Furthermore, this course covers budget allocation across different channels, crafting messages that speak to your audience, and the seven pivotal elements of marketing: product, price, place, promotion, process, physical evidence, and people.

Highlights

Introduction to Marketing Strategy.

Setting Goals and Objectives for Your Marketing Efforts.

Analyzing Competition and Identifying Your Target Audience.

The 7Ps of Marketing: A Roadmap to Strategic Planning.

Choosing the Right Marketing Channels for Your Business.

Crafting Engaging Marketing Messages and Content.

Monitoring, Optimizing, and Measuring the Success of Your Marketing Strategy through KPIs.

Tina Mansukhani Garg

Tina Garg is the visionary behind Pink Lemonade, an integrated marketing agency based in Bangalore, renowned for its expertise in marketing communication, branding, brand strategy, content marketing, digital media, advertising, and interaction design.

With a dedicated team of about 100 professionals, Tina and her agency are committed to maximizing brand impact through strategic marketing communications. She brings a wealth of cross-domain expertise, having managed brands of all sizes throughout their life cycle stages.