Marketing 101 for small businesses

Module 1: What is marketing?

Course partner:

Pink Lemonade: Pink Lemonade is your new-age branding and digital marketing agency that combines the power of AI and human intelligence to provide world-class services. Know more

Videos in this course

Module 1: What is marketing?

1/5 ● 03:32

Module 2: What are target groups?

2/5 ● 11:22

Module 3: How to make a brand?

3/5 ● 13:02

Module 4: How to get started with Social media marketing?

4/5 ● 09:29

Module 5: How to make a Marketing Strategy?

5/5 ● 09:20

Summary

Venturing into entrepreneurship requires a profound understanding of marketing. Whether you're an artisan crafting unique handbags, a culinary genius creating home-based masalas, or a manufacturer of essential nuts and bolts, knowing how to market your creations is crucial.

Take this course to understand the essence of marketing, from its fundamental concepts to the strategic application of both traditional and digital methods. It is designed to help you communicate the value of your products or services, navigate through the complexities of digital marketing, and employ targeted strategies to connect with your desired audience. Additionally, you will gain insights into above-the-line (ATL) and below-the-line (BTL) marketing, public relations, and the evolving landscape of digital marketing channels. Accompanied by practical tips, industry trends, and marketing best practices, it is your gateway to transforming your entrepreneurial dreams into reality.

Highlights

Marketing fundamentals tailored for entrepreneurs.

Traditional vs. Digital Marketing: Costs and Benefits.

ATL and BTL marketing approaches for max impact.

Building media & Public relations (PR) for brand visibility.

Digital marketing channels, including social media and email marketing.

Resources, tips, and best practices for successful marketing strategy execution.

Tina Mansukhani Garg

Tina Garg is the visionary behind Pink Lemonade, an integrated marketing agency based in Bangalore, renowned for its expertise in marketing communication, branding, brand strategy, content marketing, digital media, advertising, and interaction design.

With a dedicated team of about 100 professionals, Tina and her agency are committed to maximizing brand impact through strategic marketing communications. She brings a wealth of cross-domain expertise, having managed brands of all sizes throughout their life cycle stages.