Marketing 101 for small businesses

Module 3: How to make a brand?

Course partner:

Pink Lemonade: Pink Lemonade is your new-age branding and digital marketing agency that combines the power of AI and human intelligence to provide world-class services. Know more

Videos in this course

Module 1: What is marketing

1/5 ● 03:32

Module 2: What are target groups?

2/5 ● 11:22

Module 3: How to make a brand?

3/5 ● 13:02

Module 4: How to get started with Social media marketing?

4/5 ● 09:29

Module 5: How to make a Marketing Strategy?

5/5 ● 09:20

Summary

Transforming your company into a recognizable brand is more than just a step inbusiness development; it is a strategic move towards establishing a memorable presence in the minds of your customers. In this lesson, you will learn about the essence of brand creation and its pivotal role in distinguishing your offerings. From passionate startups crafting niche products to established businesses aiming for market dominance, it is your guide to understanding the intricate process of brand building.

Discover the fundamental components of a brand identity, including the significance oflogos, color schemes, and fonts, and how these elements contribute to the overallperception of your brand. Learn why a well-crafted brand can command higher prices,reduce competition pressure, and foster customer loyalty beyond just the functionalitiesof your product or service.

Highlights

Importance of branding in business.

Building your brand identity: logo, colors, fonts, taglines.

Crafting your brand's personality and emotional appeal.

The psychology behind colour & font choices in brand personality.

Strategies for differentiating your brand.

Utilizing taglines to convey your brand's value proposition.

Commanding better prices & fostering customer loyalty as a brand.

Tina Mansukhani Garg

Tina Garg is the visionary behind Pink Lemonade, an integrated marketing agency based in Bangalore, renowned for its expertise in marketing communication, branding, brand strategy, content marketing, digital media, advertising, and interaction design.

With a dedicated team of about 100 professionals, Tina and her agency are committed to maximizing brand impact through strategic marketing communications. She brings a wealth of cross-domain expertise, having managed brands of all sizes throughout their life cycle stages.