This lesson course focuses on one of the most crucial aspects of marketing and overall for your business: identifying and understanding your Target Group (TG). Knowing who your TG is not just about narrowing down your audience; it is about precision in your marketing efforts to ensure you're speaking directly to those most likely to benefit from and communicating exactly what matters them on channels where they are present. Whether you're concocting South Indian chutney pastes or crafting sustainable office supplies, identifying your TG is the first step towards impactful marketing.

A well-defined one can lead to a higher return on investment, better sales conversion, and having a competitive edge in the market. Additionally, it will help to distinguish your TG based on demographics, psychographics, behavior, and geography, further enabling you to tailor your marketing strategies effectively.