Start by creating a plan for your post calendar to decide what type of content to share each day, ensuring consistency and audience engagement. You can also follow our monthly social calendar that we post every month on our Instagram handle (@smartcommercebyamazon)

Plan your social content by determining the topic, format, and timing of each post.

Organize content into categories such as Product Spotlight, Our Journey, Behind the Scenes, and Customer Testimonials.

Use various content formats like photos, videos, reels, and stories to provide engaging content to your audience.

Dedicate time each month to plan and create content for the next few weeks, and schedule or post them on Instagram. Consistency is key, so aim to post 5-6 times a week with a mix of regular posts, carousels, and reels.

Have fun while creating content and ensure it appeals to you. Remember, everything is content, even small everyday moments can make engaging posts.

Monitor your analytics to understand which types of content generate more reach & engagement and modify your strategy accordingly.

By following these steps, you can effectively plan and execute a social media content calendar to surprise your audience with new and interesting content every day.