Instagram simplified

Module 4: Best practices to promote your website on Instagram

Videos in this course

Module 1: Creating an Instagram business account

1/7 ● 03:32

Module 2: Different kinds of Instagram posts & how to best use these

2/7 ● 05:47

Module 3: Everything you need to know about Instagram stories

3/7 ● 08:29

Module 4: Best practices to promote your website on Instagram

4/7 ● 03:14

Module 5: Using Instagram analytics for your business

5/7 ● 03:24

Module 6: Planning your social media content calendar effectively

6/7 ● 04:57

Module 7: Step by Step guide on creating a reel

7/7 ● 02:30

Summary

In this lesson, you will learn how to effectively share your website and product links on Instagram. We provide step-by-step instructions on linking your website URL in your Instagram bio and showcasing product links in stories. Additionally, we share insights on the importance of accurate titles & detailed descriptions, customer testimonials, and real images to build trust and enhance the shopping experience. The video emphasizes the convenience of creating a business website with SmartBiz by Amazon and encourages tagging products/ links in posts, stories, or carousels for easier exploration and shopping. Overall, the tips shared aim to increase website traffic, trust in products, and ultimately, sales conversion.

Highlights

Add SEO optimized, accurate store descriptions in Instagram bios to enhance user interest and trust.

You can facilitate product discoverability and navigation by redirecting users directly from links in your Instagram bio, stories or story highlights.

For reducing drop offs, add direct links to product/ collection pages instead of links to your homepage.

You can build trust by featuring customer testimonials and real customer images. Tag these customers (with their permission) on these pictures to further increase trust.

Create highlights with key product/ product category/ collection links for better navigation.