The complete guide to selling jewellery online in India

The jewellery market in India is changing because of the rise of online shopping. Many businesses, both big and small, are now launching their jewellery brands online because of the growing popularity of e-commerce.

From 2019 to 2025, the online jewellery market in India is projected to grow from USD 850 million to a massive USD 3.7 billion. The growth trajectory looks overwhelming, with a CAGR of 28%.

In this light, setting up an online business selling jewellery in India holds tremendous potential. This comprehensive guide will discuss establishing a jewellery store in India and riding the booming market.

Jewellery brands in India have rightly recognised the perks of setting up online jewellery stores. Building an online presence no longer requires a sizable investment. Businesses can simply use a tool like the SmartBiz app, which is readily available, to develop a customised website for their online store.

Let’s look at the benefits of launching a jewellery e-commerce business in India compared to the traditional brick-and-mortar store.

Small businesses selling online jewellery can reach a global audience. Regardless of the demographics of their customers, they can sell their merchandise 24/7. This brings a strategic advantage, delivering an edge over the constraints of operational hours in physical stores.

The cost of building an online jewellery store is minimal compared to the high overhead costs of running physical stores. Business owners need not invest in physical storefronts, extensive staff, or utilities.

One of the best perks of launching a jewellery brand online is the availability of valuable insights through analytics. It enables businesses to understand customers' preferences, track market trends, and optimise their offerings.

E-commerce businesses dealing with jewellery can offer a tailored customer experience. A seamless shopping experience awaits their customers with personalised recommendations. It fosters better customer loyalty and satisfaction.

While selling D2C jewellery online, brands can scale their operations effortlessly to address the growing demand without incurring expenses associated with expanding physical stores. No wonder starting an online jewellery business broadens the market reach and brings several advantages to entrepreneurs.

Check out the best practices before launching an online jewellery store in India:

In the first place, the visual appeal and interface of jewellery websites shape the buying experience. Businesses often use tools like The SmartBiz app to create websites with visually appealing layouts and intuitive navigation to craft an enjoyable browsing experience.

Upload high-resolution images of jewellery from various angles to showcase them in the gallery. This allows customers to appreciate the intricate designs and the quality of craftsmanship.

Like any successful e-commerce business, an online jewellery store needs to craft engaging and informative product descriptions. These should highlight the key features and unique story behind each piece of jewel. The right impact of words enables customers to connect with the brand on a personal level.

Jewellery brands operating online should prioritise integrating secure and trusted payment gateways. This will help customers make their purchases with confidence with their financial transactions protected.

It’s crucial to optimise the online jewellery store website for mobile devices. Most customers prefer browsing websites from their handsets. Regardless of the device they are using, they expect a user-friendly experience.

Online brands selling jewellery should have a robust inventory tracking system to keep customers informed about the availability of their products in real time. It will also streamline operations, preventing product outages and bottlenecks.

While selling products online, jewellery brands should display product prices, shipping costs, and additional charges to build trust and transparency with customers.

As a part of a broader branding strategy for jewellery brands online, businesses should showcase their positive customer reviews and testimonials. This will help them establish credibility and reliability of their offerings among potential buyers.

Leveraging social media platforms empower online brands to showcase their latest designs. This also helps them engage with their audience and drive traffic to the stores.

One of the best ways to promote jewellery stores in India online is to optimise product listings and website content. This helps the website appear in organic search results, promoting visibility and reach.

Online businesses selling jewellery should have a responsive customer support mechanism in place. When selling high-value goods like jewellery, customers expect instant support from your desk.

For any jewellery brand operating online, it’s paramount to establish trust. Let’s explore some of the strategies to achieve this:

Businesses with an online jewellery store need to craft honest and detailed product descriptions. Customers should find accurate details regarding the materials, craftsmanship, and design of the jewellery. These descriptions should be devoid of any exaggerations.

Sellers of D2C jewellery often feature genuine customer reviews and testimonials on their websites. This positive feedback from satisfied customers inspires new buyers to make the purchase. The testimonials serve as social proof that authenticates the credibility and quality of the jewellery.

Any jewellery store in India, online or offline, must provide their customers with relevant gemstone certifications, hallmarks, or guarantees. Online sellers should be clear and transparent in this approach to reinforce the trust and reliability of their products.

Online jewellery stores must establish transparent and customer-friendly return and exchange policies. Businesses should communicate the procedures and timelines to show their commitment to customer satisfaction in case of unforeseen circumstances.

Brands selling D2C jewellery must incorporate personalised communication strategies like emails. This way, they can convey special offers and promote their merchandise to attract attention.

Established e-commerce businesses selling jewellery offer educational content to their customers about gemstones, jewellery, and the process of crafting. This demonstrates their expertise in the industry while adding value to their buyers. This strategy can help small jewellery businesses position their brands with trust and authenticity.

Here’s a step-by-step process of launching a jewellery brand online.

Beyond these recommendations, online jewellery brands must create a distinctive logo, promote their products on social media, and use analytics to tweak their strategies.

While launching a jewellery store India online, businesses should consider the following aspects:

Leverage social media, SEO, and content marketing to build a strong online presence and reach a wider audience.

For businesses willing to launch their jewellery brand online, a lucrative avenue awaits in the digital age. While setting up a website is relatively easy, working on SEO and marketing is ongoing. Also, D2C jewellery sellers should focus on growing their network with suppliers and developing their logistics infrastructure. Along with this, building an online brand for jewellery also requires a commitment to quality. With this comprehensive guide to setting up an online jewellery store, small businesses can quickly scale their operations.