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STARTING A BUSINESS

Best Products To Start Selling Online In 2024

5 min. read
4st April, 2024
In the modern digital era, many businesses choose to sell their products online to reach more customers and boost their sales. Yet, with countless products available on the internet, it can be tough to figure out which ones will do the best business online.
In this article, we'll provide a list of the top 15 products for online selling and offer tips on how to pick fashionable and popular items for your online store based on consumer trends and product trends.
15 Products You Can Start Selling Online Today
Image shows a business owner looking at a laptop with a pen in his hand- Products you can start selling online today.
Here is a curated list of the top trending products that you can start selling online today. If you're planning a dropshipping business, you can select quite a few of them.
1. Face Masks
Image shows an isolated facemask, medical grade facemask
Face masks were already commonly used in countries such as China and Japan. However, due to the COVID-19 pandemic, they have become very common in the West—in the Americas and Europe. This increased demand for custom-designed face masks has led to a significant rise in their popularity. Additionally, because face masks are affordable to produce, companies are making good profits from selling them.
2. Gaming Chairs
Image shows a gaming chair with a multi coloured background.
Gaming chairs that cost hundreds of dollars can be the best product to sell online. There are generally two main types: PC gaming chairs, which look like racing seats, and console chairs.
3. T-Shirts
Image shows a black plain tshirt, there is a front as well as back view of the tshirt.
T-shirts are a go-to choice for custom designs that are printed when a customer orders them. Custom-printed tees always have a market; however, many people sell them, so there's a lot of competition. if you're a skilled designer with innovative ideas that people would love, you can still succeed in this business.
4. Novelty Items
Image shows a hand holding two fidget spinners of orange and white colour.
Think back to the fidget spinner craze a few years ago. Online sellers who acted fast and started selling them made a lot of money. Trends like these come and go, and right now, things like push-pop bubble toys are really popular. The key is to be adaptable and stay updated on the latest consumer trends so you can make money when the next big toy craze hits!
5. CD & Vinyl
Image shows a Vinyl player being used to play some music, there are plants and a beautiful white marble wall in the background
Vinyl records are experiencing a significant revival in popularity. Selling CDs and vinyl records on platforms like SmartBiz by Amazon is most lucrative during the holiday season because they offer great gift options.
6. Resin Jewellery
Image shows a box of resin jewellery for sale.
Currently, resin jewellery stands out as one of the most demanded products in India. It encompasses various pieces crafted from epoxy resin, known for its clear and shiny finish. Among the most sought-after items are pendants and earrings. Artisans often use resin to preserve items like flowers and gemstones, resulting in unique and stunning jewellery pieces.
7. Cooling Mats
Cooling mats for pets- image shows a dog sitting on a cooling mat and staring at a window.
Because of global warming, it's getting hotter, especially during the summer. This is making pet owners search for ways to keep their dogs and cats cool. So, if you have an online store, you can make money by selling cooling mats, which help pets to stay comfortable in the heat.
8. Mouse Pads
image shows a mouse pad in a work from home setup, the mouse pad is rectangular in shape and white in colour.
Due to the pandemic, many people are now working from home. And almost everyone who has a home office setup needs a mouse pad. You can sell various types of mouse pads, big, small, soft, hard, plain, patterned, and of different materials. Some even come with extra features like built-in chargers or wrist support.
9. Gaming Mice
Image shows a generic gaming mouse with a black mousepad with RGB lights.
PC gamers are a big group, and every PC gamer needs a good gaming mouse. There are many types of gaming mice made for different types of gamers. For example, there are FPS gaming mice that focus on performance and MMO gaming mice with lots of buttons for your commands.
10. False Eyelashes
Image shows a false eyelash with a white background- Sell false eyelashes online today.
False eyelashes have become incredibly popular. You can purchase them from wholesale sources or create your own beauty brand and sell them on your online store. You can also expand your product range by offering related items like brush-on adhesives and applicators.
11. Hair Wigs
image shows two wigs against a pink background with a few brushes strewn about.
Wigs are becoming more and more popular as a beauty accessory, and there's a lot of space for new sellers to thrive. To do well, consider targeting a particular group of customers. For instance, you should specialise in wigs for men or wigs for people with alopecia.
12. Esports Energy Drinks
Image shows an illustration of three cans of energy drinks in three colours- blue, golden and pink.
Esports energy drinks are a fresh product category that has rapidly grown in popularity, mainly due to influential marketing efforts by companies. These drinks are aimed at boosting gaming performance. A great way to promote it is by teaming up with well-known streamers and YouTube gamers using affiliate marketing or influencer partnerships.
13. Resistance Bands
Image shows a group of people working out with resistance bands.
This year, one of the hottest fitness trends is resistance bands. They provide a cheaper option for resistance training compared to weights, and they work well even in small workout areas.
14. Protein Powder
Image shows an enticing scoop of protein powder resting atop a jar of protein powder.
Protein powder is essential for people aiming to build muscle, and there's a big demand for it. But it's also a market with lots of competition. To succeed, you'll need clever marketing strategies and competitive pricing for your products.
15. Lip Balms
Image shows an attractive woman with a lip balm in her hands applying it on her lips.
Lip balms are a hot-selling product for 2023, according to Google Trends, with people all around the world searching for them. The trend seems to be growing.

There are various types of lip balms you can consider selling, but the top sellers this year include organic lip balms, lip therapy balms, and glow lip balms.
Image shows three wooden blocks with icons that represent trending products or trends.
Here are some proven techniques to find trending products:
1. Social Media Platforms
If you want to discover current product trends, social media is a great place to look. But you might be wondering which social media platform to use. Well, that depends on who you want to reach.

If you're not sure, you can start with Facebook, TikTok, Reddit, and Pinterest because they have the most number of active users. To find trending products, you can join e-commerce groups, and follow pages and profiles related to online shopping.
2. Google Trends
Google Trends tells you how often a word or phrase is searched for on the internet over a certain period. It's a handy tool to understand how and which products are becoming popular.
But remember, just because some product trends are stronger, it doesn't mean that it will stay popular for a long time. You'll need to use your judgement to decide if it's worth pursuing.
Why Is E-commerce Dropshipping the Best Way to Do It?
Here are some of the reasons why e-commerce dropshipping is best for selling things online:
  • Zero Upfront Inventory Costs

    One significant advantage of e-commerce dropshipping is that you don't have to spend money buying the products upfront. This saves you a lot of initial costs when you start an online store, thus, reducing the overall risk.
    Dropshipping can be a profitable choice, especially if you're someone who doesn't want to take the risk of buying a lot of inventory in advance. Instead, you can work with suppliers who will take care of storing and sending out the products when they receive an order.
  • Operate From Anywhere

    With e-commerce dropshipping, you have the freedom to work from anywhere if you have a good internet connection. As long as you can easily talk to your suppliers and customers from where you are, you can run your business without any limitations.
Summary
Running a successful online business involves more than just selling products, it's about selecting the right ones. You can increase your chances of success by doing market research, pinpointing your speciality, and assessing your competitors. This way, you can pick profitable products to sell and your online business can flourish.
FAQs
1. What are some tips for successful online selling, especially for new sellers?
Here is a curated list of tips for successful online selling, especially for new sellers:

1. Developing a website that's easy to navigate and visually appealing.
2. Interacting with your customer base using social media and email marketing.
3. Consistently tracking and analysing your sales information to enhance your approaches and product offerings.
2. How can my online store and products be different from competitors selling similar products?
To distinguish yourself from rivals in the online marketplace, provide distinctive products and deliver exceptional customer service.
3. What is the most demanded product in India in 2023?
In 2023, one of the most sought-after online products is snacks, which can be sold individually or in bulk. There are various healthy snack options available.
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