10 Strategies to Market Your Website Online: Get Traffic With Digital Marketing

Data helps businesses identify and understand their target audience more precisely. By analysing demographics, behaviour, and preferences, businesses can adjust their marketing efforts to connect with the right audience, at the right time, with the right message, thus, increasing their chances of engagement and conversion.

Also, data-driven digital strategies are easier to test and provide a more accurate measure of your performance.

Digital marketing is a wide field. Therefore, it is important to understand the different strategies that fall under this category and analyse which suits your business best.

Let us discuss the ten most popular digital marketing strategies to help grow your business online..

Search Engine Optimisation involves improving the visibility of your website in organic search engine results. This is done by strategically optimising your pages with relevant keyword phrases commonly used by people in their searches.
This technique is implemented by conducting thorough keyword research, updating on-page elements, improving site speed, building high-quality backlinks, and regularly creating relevant content for your audience.
While SEO may demand an initial time investment, it is a great way to increase traffic and secure a good position in search engine rankings for your primary keyword phrases. Remember that it could take several months before substantial SEO-driven results are visible. There are different parts to SEO that are vastly different, read on to find out what they are . If you’re interested in learning about more organic marketing strategies, click here

Content marketing is an important part of online marketing techniques to create and share helpful and relevant content to connect with a specific audience. This technique aims to keep the customers interested and, in the end, encourage them to take actions that benefit your business. This can also help aid on-page SEO, that is, creating content on your website that search engines recognize to be about a particular topic; and then sending searchers to your website to convert into buyers.
It involves creating valuable, targeted content, optimising for search engines, utilising social media and email channels, and analysing performance to engage and convert a specific audience. Examples of content marketing include recipe blogs/ videos for food & gourmet brands, content about benefits of ingredients or healthy lifestyle habits for health & wellness brands, styling content for fashion or home décor brands or skin care routines & best practices for beauty brands etc. Remember the content you create need not always be pushing for sales. If your content adds real value to your audience, the chances of them engaging with your brand in the longer term is higher.

Email marketing is highly effective as it often takes multiple interactions to convince people to make a purchase. This is a powerful method for engaging both potential and existing customers.

To build a strong email list, offer incentives like contests, deals, valuable content, or exclusive insights. Consistently provide quality content to keep subscribers interested and avoid unsubscribing. It’s also important to consider not spamming your email list, as too much content can push people to unsubscribe from your email list.

Include clear CTAs in your email that encourage visits to your website by showcasing what they've missed since their last visit, whether it's new products, blog posts, whitepapers, videos, or other relevant updates.

Like email marketing, social media facilitates communication with potential customers, urging them to follow & engage with your brand. By giving reasons to visit your Instagram account or follow you on Twitter and consistently sharing interesting content, you promote regular interactions, strengthening the reasons visitors initially engage with your website.

Social media is also a powerful platform for word-of-mouth online marketing, allowing you to monitor discussions, gather recommendations, and excel in customer service.

Influencers are increasingly gaining popularity among the masses. Therefore, these influencers can serve as a great tool for target marketing strategies. Consider establishing cross-promotional partnerships with social media influencers targeting a similar audience but offering complementary products.

This is a great way of expanding reach to new yet relevant audiences. Use cross-promotion methods at different funnel levels, such as co-sponsoring niche podcasts or blogs for top-of-funnel exposure.

Also, you can collaborate on seasonal co-branded initiatives like gift guides or implement down-funnel promotions, such as bundled product discounts, to drive engagement and conversions.

A backlink is a link from your website to another that directs users from diverse websites. These links are aimed at broadening your site's audience and driving quality traffic. This is an important off-page SEO strategy and helps improve the authority of your website.

The quantity of backlinks influences Google's perception, building trust in your brand and resulting in higher rankings on Search Engine Results Pages (SERPs). Additional benefits include improved organic rankings, better site indexing by search engines, and increased referral traffic.

When a visitor comes to your blog, the primary goal is to encourage them to explore additional pages within your website. The significance of internal links, connecting to various pages on your site, cannot be overstated.

The strategic use of internal links increases the likelihood of visitors transitioning to other pages, increases time spent on your website and subsequently discovering more of your products/ services, thereby increasing the chances of conversion.

The speed of your website significantly influences user experience and plays a key role in reducing drop offs. Visitors expect quick access to the information on your pages, with an optimal load time of less than 2-3 seconds.

Exceeding the two-second threshold means increased bounce rates, which shows the percentage of users who walk away after viewing only a single page on your site. A slow page speed also affects rankings on search engines.

Guest posting, also known as guest blogging, is a popular digital marketing strategies where you write articles for other websites to promote your brand. This technique involves contributing content to well-established blogs within your niche to increase traffic generation.

Including a link to your website in the author's bio at the end of your guest post helps bring in new visitors from a platform with likely higher traffic than your current blog or website.

Paid advertising on platforms like Facebook enables precise targeting based on location, existing fan connections, interests, and demographics. This marketing strategy offers a cost-effective approach with customisable pricing strategies in marketing.

Similar to Facebook ads, leveraging Google AdWords may help drive traffic visitors to your website. Paid advertising offers various ad formats, including display ads, search ads, video ads, and social media ads, providing flexibility to choose the format that best suits the marketing goals.

Consistent brand-building strategies help create brand recall, making your brand stand out in the crowd. Such online marketing strategies are a great way to show professionalism and earn the trust of your customers. A consistent marketing strategy usually differentiates a great brand from a mediocre one.
Also, consistency in marketing your products ensures that your brand communicates your unique message and identity, which helps customers understand your values, mission, and vision better. Needless to say, in a crowded online marketplace, a consistent brand stands out.

Determining the correct digital marketing strategy for you is a time-consuming task.
However, it can significantly impact your brand positioning on the web when done right.

Digital Marketing is an essential component of present-day marketing. It provides a comprehensive and effective way to understand your audience better and provide them with the best products and services that would suit their needs.

Successful digital marketing strategies involve thoughtful planning, data-driven decisions, and a keen awareness of industry trends. Whether through social media, SEO, or content marketing, the key is understanding your audience well. Keep learning, stay innovative, and better understand and prioritise your customers through effective digital marketing tools. But to effectively use these tools, you first need a website. Creating a mobile friendly website is now as easy as it gets with SmartBiz by Amazon, interested? Click here to get started.

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