Truke: Scaling with Smart Commerce by Amazon
About Truke
Truke is a brand that truly understands its customers' needs: amazing audio quality at prices that don’t hurt your wallet. Since launching in 2020, they’ve built a loyal fan base of young customers aged 14–38, especially in regions like Delhi, Maharashtra, Karnataka, Gujarat, Uttar Pradesh, and the Northeast. Whether you’re a fitness enthusiast powering through workouts or someone who loves their daily dose of music or podcasts, Truke’s wireless earbuds and headsets deliver.
Truke initially started selling on marketplaces like Amazon and Flipkart, and while that worked well, they soon realized the need for their own space. They wanted a website to connect directly with their customers, showcase their entire product range, and elevate their brand.
With a vision to become India’s most loved audio brand, Truke decided it was time to take the leap and build an online store that matched the premium quality of their products.
Truke initially started selling on marketplaces like Amazon and Flipkart, and while that worked well, they soon realized the need for their own space. They wanted a website to connect directly with their customers, showcase their entire product range, and elevate their brand.
With a vision to become India’s most loved audio brand, Truke decided it was time to take the leap and build an online store that matched the premium quality of their products.
The Challenges
As Truke grew, they faced some challenges common to businesses that are expanding rapidly:
1. Shipping and Warehousing Issues: Truke's previous service provider used third-party shipping that lacked real-time data and accuracy. Without dedicated warehouse support, Truke had to rely on their own storage solutions.
2. Delivery Delays: Deliveries often took up to 7 days, which increased costs due to dependence on air shipping for quicker deliveries.
3. Operational Scaling: With daily orders growing from 30–40 to 150, inefficient systems forced Truke to allocate more manpower to handle the increasing workload.
4. Limited Customer Insights: A lack of detailed customer data meant Truke couldn’t identify demographics or preferences, making it harder to optimize marketing strategies.
5. Trust and Customer Experience: Customers were hesitant to trust Truke’s website, and the absence of real-time order updates negatively affected the shopping experience.
1. Shipping and Warehousing Issues: Truke's previous service provider used third-party shipping that lacked real-time data and accuracy. Without dedicated warehouse support, Truke had to rely on their own storage solutions.
2. Delivery Delays: Deliveries often took up to 7 days, which increased costs due to dependence on air shipping for quicker deliveries.
3. Operational Scaling: With daily orders growing from 30–40 to 150, inefficient systems forced Truke to allocate more manpower to handle the increasing workload.
4. Limited Customer Insights: A lack of detailed customer data meant Truke couldn’t identify demographics or preferences, making it harder to optimize marketing strategies.
5. Trust and Customer Experience: Customers were hesitant to trust Truke’s website, and the absence of real-time order updates negatively affected the shopping experience.
The Solution
Truke leveraged SmartBiz, the no-code website builder, to create a seamless online store that aligned with their premium brand image. In addition, they partnered with Buy with Amazon, to enhance their fulfillment process. This powerful combination allowed Truke to build a professional, secure website, streamline their shipping and warehousing, and offer customers fast, reliable deliveries with the trusted backing of Amazon’s logistics. Real-time data and customer insights enabled targeted marketing, boosting conversions and customer loyalty, while Amazon’s brand trust helped drive more sales and fostered greater customer confidence.
The Results
✔ 4x Growth in One Month
Using SmartBiz, Truke gained detailed customer insights such as location, platform, and age group. These insights enabled targeted campaigns that significantly boosted revenue, growing from ₹7 lakhs in September to ₹31 lakhs in October.
✔ 93% Delivery Accuracy Rate
By partnering with Amazon’s logistics system, Truke achieved a 93% delivery accuracy rate. Issues like products being marked as “delivered” while still undelivered were resolved. Real-time shipping updates further strengthened customer trust.
✔ 3x Faster Deliveries at Half the Cost
Leveraging Buy With Amazon’s data-driven insights, Truke positioned their products closer to high-demand regions. This reduced delivery times from 7 days to just 2 days. Eliminating reliance on costly air shipping halved operational costs while ensuring faster deliveries.
✔ 2 Million Units Annually
Truke’s scalable website and efficient operations have enabled them to meet growing demand. They’re now on track to ship an impressive 2 million units annually, marking a major milestone in their growth journey.
✔ Streamlined Scaling for Growing Orders
Truke’s daily orders rose from 30–40 to 150, but SmartBiz and Buy With Amazon made this growth manageable. With Amazon’s warehouse support and real-time updates, Truke reduced storage burdens and streamlined logistics. Weekly and daily check-ins ensure smooth operations, with feedback often arriving within an hour.
✔ Improved Customer Experience
Truke’s website allowed customers to easily browse the catalog, read detailed product descriptions, and make secure payments. Real-time order updates enhanced confidence in the purchase process, leading to happier customers, more repeat purchases, and better retention.
✔ Trust Built Through Amazon’s Name
Initially, customers were hesitant to shop on Truke’s website. However, seeing the Amazon Trust Badge reassured them, helping convert skeptical visitors into buyers.
SmartBiz has been more than just a tool; it's a strategic partner in our growth journey. Their comprehensive suite of features has empowered us to focus on what we do best - creating exceptional audio products. We look forward to expanding our product range and strengthening its market position with a focus on affordability and quality.
Pankaj
Founder of Truke
For Truke, SmartBiz by Amazon and Buy with Amazon weren’t just a tools, they were catalysts for growth. The products helped them create a professional, secure online store that streamlined their operations and improved customer experience. With a 4X growth and a 3X faster delivery , Smart Commerce played a critical role in Truke’s success. If you’re a business ready to scale, Smart Commerce can help you establish your online presence, automate your operations, and deliver a seamless experience to your customers.
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