About Taj Leathers

Taj Leathers has been a prominent name in the leather industry mainly around Delhi for 30-35 years now. They specialize in high-quality leather products including jackets, laptop bags, shoes, wallets, and gloves. With a strong social media presence of 105,000 followers on Instagram, 1 million on Facebook and 5 physical store located in Lajpat Nagar and other parts of Delhi they have built a loyal customer base.

Approximately 70% of the Taj leather's customers are from India, with the remainder spanning international markets such as the USA, Canada, and Dubai who really prefer Indian produce. Taj leather's target audience ranges from 20 to 45 years olds and customization option for kids, specially those living in colder regions.

Challenges

Now, even with all this success, Taj Leathers faced a few bumps in the road:

1. Managing Customer Inquiries: With a team of 15 to 18 members and a busy schedule, handling customer inquiries was becoming a daunting task. Their primary communication channel WhatsApp was flooded with messages, making it tough to keep up. Customers often requested raw photos and videos, adding to the pile of inquiries.
2. Website Launch Difficulties: Before coming across Smartbiz by Amazon, the process of launching a website felt complicated with the need for multiple plugins, concerns about the website not responding to the high traffic management due to the brand's large following. Added to the stress was the need for frequent updates on the website but it felt cumbersome as it meant dealing with developers and their fees
3. Inefficient Communication: Relying heavily on WhatsApp for sharing product information often required extensive back-and-forth dialogue which also lead to loss of leads due to delay in response.

Solution

With SmartBiz, Taj Leathers was able to set up their website in just one hour, SmartBiz provided customizable templates that did not require technical skills and within just 2-3 days of launching orders started coming in. The new website allowed customers to view products visually, reducing the need for lengthy explanations over calls or WhatsApp. Instead of responding to inquiries repeatedly, the team began sharing website links to provide quick answers to customer questions.

The Results

✔ 50% decrease in manual customer inquiries

Enabling the team to focus on quality leads that resulted in actual sales. And not just that, the quality of customers who were serious about making purchases improved significantly.

✔ 5-10 minutes for bulk listing

SmartBiz's bulk listing feature allowed Taj Leathers to list multiple products in just 5-10 minutes, significantly reducing administrative workload and enabling them to keep their inventory up-to-date easily.

✔ Enhanced Brand Image

The visually appealing website improved product highlighting, attracting more customers and enhancing their overall brand image. A good-looking website allowed them to showcase products better, as people prefer to see details rather than have them explained over calls or WhatsApp.

✔ Trust Building

Through implementation of features like AI tools and OTP verification for customers helped build trust, leading to increased orders. For instance, there was a recent order that required address verification, and the AI tool provided a pop-up notification prompting the team to reach out to the customer, and rightly so the team was able to deliver correctly after receiving the correct address

✔ Streamlined Operations

Operations can now be managed through both phone and laptop, allowing for more flexibility. I can share the website link instead of writing the same information multiple times, which simplifies communication.

✔ Data-Driven Marketing

The desire to start using Google Analytics will help identify customer demographics for placing ads, ultimately saving marketing costs. This insight will allow them to target their advertising efforts more effectively.

✔ Order Management and Inventory Tracking

Streamlined processes facilitated better service to customers, further boosting satisfaction.

Taj Leathers’ partnership with SmartBiz highlights the transformative impact of establishing a robust online presence in the competitive leather industry. By leveraging SmartBiz's user-friendly features, Taj Leathers successfully overcame its initial challenges, paving the way for continued growth and customer satisfaction. Are you ready to grow efficiently while focusing on what you do best, then build your website with Smartbiz today!

50% Fewer manual inquiries with SmartBiz