From Social Media Hustle to Trusted Jewelry Brand:
Shop Taruni’s Transformation with SmartBiz
₹10,000
Order from an International Customer
75%
Decrease in repetitive inquiries
40%
Increase in sales
Are you a solo entrepreneur in the fashion or jewelry brand industry, selling primarily through social media, and looking to enhance your brand credibility, streamline operations, and boost sales without learning complex technical skills? You’re not alone. Shop Taruni, a jewelry brand, faced these challenges until they unlocked the power of a professional website.
About Shop Taruni
Shop Taruni is a small, homegrown jewelry business based in Chennai India, founded by Vaishali Karthik, a solo entrepreneur, a mother who started this as a side project. Specializing in fashion earrings and skin-friendly, anti-tarnish jewelry, Shop Taruni targets women aged 25-45 and men aged 20-30 looking for affordable, stylish accessories for daily wear.
The founder, Vaishali saw a unique opportunity to spotlight the incredible craftsmanship of women artisans in Gujarat. Each piece of jewelry is handmade. But here's the real heart of the story - these artisans are some of the most talented women you’ll ever meet. By bringing their work to the spotlight, Shop Taruni is giving these women the exposure they deserve. It all started at local pop-up events, where the response from customers was overwhelmingly positive. With the growing demand for handmade products Shop Taruni is helping to empower these talented women. For Vaishali, it's personal, she wants to make sure these artisans get the recognition they deserve while bringing their work to a global stage.
Initially run entirely through Instagram and WhatsApp, Vaishali handled all customer interactions, orders, and inventory manually, which became tough to sustain as it was time-consuming and overwhelming.
The founder, Vaishali saw a unique opportunity to spotlight the incredible craftsmanship of women artisans in Gujarat. Each piece of jewelry is handmade. But here's the real heart of the story - these artisans are some of the most talented women you’ll ever meet. By bringing their work to the spotlight, Shop Taruni is giving these women the exposure they deserve. It all started at local pop-up events, where the response from customers was overwhelmingly positive. With the growing demand for handmade products Shop Taruni is helping to empower these talented women. For Vaishali, it's personal, she wants to make sure these artisans get the recognition they deserve while bringing their work to a global stage.
Initially run entirely through Instagram and WhatsApp, Vaishali handled all customer interactions, orders, and inventory manually, which became tough to sustain as it was time-consuming and overwhelming.
Challenges
Brand Credibility - Without a professional website, customers were hesitant to trust the brand.
Operational Overload - Customer’s inquired about the product details over chat and sharing the details individually, Managing orders, and tracking inventory manually through DMs was overwhelming.
Limited scope to scale - Staying consistent and providing a user-friendly shopping experience were keys to improve sales conversions and this was tough keeping in mind the manual workload
Operational Overload - Customer’s inquired about the product details over chat and sharing the details individually, Managing orders, and tracking inventory manually through DMs was overwhelming.
Limited scope to scale - Staying consistent and providing a user-friendly shopping experience were keys to improve sales conversions and this was tough keeping in mind the manual workload
How Shop Taruni used SmartBiz
1) Created a professional website in minutes: With SmartBiz by Amazon, Vaishali built a professional, fully-functional eCommerce website in just 30 minutes. Shop Taruni now had an online presence that immediately boosted credibility.
2) Displayed and highlighed products and it's information: Website had all the product details listed out. From price, availability, similar products, discounts to placing orders, everything was in one place. Vaishali even created a dedicated category on the website to highlight handmade products, helping spotlight artisans.
3) Used customer behavior insights & sales analytics: Valuable data on customer behavior and sales trends, allowed Vaishali to plan product sourcing and marketing ads better. Also provided a clear overview of business performance.
4) Streamlined operations & order management: The SmartBiz by Amazon dashboard allowed Vaishali to easily track orders 24/7 and automate inventory management. This helped saving Vaishali hours each week. Previously, inventory checks took a week, now it only takes 20-30 minutes thanks to the website's built-in management system.
2) Displayed and highlighed products and it's information: Website had all the product details listed out. From price, availability, similar products, discounts to placing orders, everything was in one place. Vaishali even created a dedicated category on the website to highlight handmade products, helping spotlight artisans.
3) Used customer behavior insights & sales analytics: Valuable data on customer behavior and sales trends, allowed Vaishali to plan product sourcing and marketing ads better. Also provided a clear overview of business performance.
4) Streamlined operations & order management: The SmartBiz by Amazon dashboard allowed Vaishali to easily track orders 24/7 and automate inventory management. This helped saving Vaishali hours each week. Previously, inventory checks took a week, now it only takes 20-30 minutes thanks to the website's built-in management system.
The Results
₹10,000 international order
Shop Taruni immediately increased brand credibility by launching a professional website and stood out from competitors as a serious brand. So much so that after the website went live, the brand started receiving international bulk orders, including a significant one for 35-40 products, amounting to ₹10,000 from France.
75% decrease in repetitive inquiries:
The website’s detailed product pages reduced the number of repetitive questions about availability, sizes, and color variations. Previously, around 90% of inquiries were manual; now, only 15% of customers reach out with questions, leading to smoother operations.
40% increase in sales:
The ability to showcase products and categories online helped convert more visitors into buyers. With the website available 24/7, customers could browse and purchase at their convenience, leading to boosted sales.
From 1 week to same-day transactions:
Integrating payment gateway on the website helped customers make faster purchases by completing transactions directly on the website, eliminating the need for long WhatsApp conversations to close sales. Reducing transaction time from upto 1 week to as short as 1 day or minutes.
SmartBiz by Amazon has transformed the way I run my business. I went from manually handling every order and inquiry to having a professional website where customers can easily browse and buy. The increase in customer trust and the time I’ve saved are priceless. It’s been a game-changer for Shop Taruni!
Vaishali Karthik
Founder, Shop Taruni
Still wondering WHY YOU NEED A WEBSITE? Well, statistics show that businesses without a website struggle to compete in the digital marketplace. Are you a business like Shop Taruni, you likely face similar hurdles like building trust and managing operations as a solo entrepreneur?
SmartBiz by Amazon provides an all-in-one solution that allows you to establish a professional online presence quickly and efficiently, without technical skills. You will be equiped with payment integration to order management and customer insights.TRANSFORM YOUR BUSINESS TODAY! Start building your free website now!
SmartBiz by Amazon provides an all-in-one solution that allows you to establish a professional online presence quickly and efficiently, without technical skills. You will be equiped with payment integration to order management and customer insights.TRANSFORM YOUR BUSINESS TODAY! Start building your free website now!
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