New Mangal captures 30+ sales territories with SmartBiz

10%

Additional growth in revenue

15 minutes

Conversion using product links

2X

Increase in sales with combo offers

About New Mangal

Meet Harsh Mangal, a 22-year-old entrepreneur who's shaking up the niche market of internet service providers and cable technicians with his business, New Mangal. Located in Madhya Pradesh, Harsh offers a line of specialized tools that are in high demand but hard to find across India. But here's the twist: while his dad set up this business in 2005 as a local set up, Harsh recently discovered that most inquiries were rolling in from regions like South India and the North-East.

Why? Because technicians in these areas were struggling to access the tools Harsh offered. Many times, they faced either sky-high prices set by middlemen or a complete lack of availability. This gap in accessibility meant customers were either overpaying or completely unaware of the real market value of the tools they needed. Harsh realized his biggest opportunity wasn’t just in Madhya Pradesh; it was nationwide.

Industry:
Telecommunications

Business Size:
1CR per annum

Sales Channels:
1) 90% - Facebook and word of mouth
2) 10% -Physical stores

Challenges

Although Harsh started using social media marketing, which included Facebook, Youtube , Instagram and WhatsApp to manage his business from 2020, the manual process of responding to inquiries, explaining product details, and coordinating orders created a communication bottleneck, particularly when language differences came into play. Misunderstandings about product specifications and pricing led to lost sales or confused customers. The language barrier proved especially difficult when interacting with customers from regions like the South or North-East, where Hindi wasn't always the prefered language.

Harsh understood that these issues weren’t just operational, they were rooted in accessibility. Customers needed a platform where they could explore his entire product range, compare prices, and make informed decisions without waiting for him to respond. Taking New Mangal online wasn’t just a sales strategy or about convenience it was a necessary step to give his customers easy access to his products and knowledge about them. He now started looking for a website builder.

Solution

Determined to make his tools more accessible, Harsh signed up for SmartBiz, a no-code website builder. Within 7 days, New Mangal’s online store was live. For the first time, Harsh could showcase his entire product line, complete with detailed descriptions, transparent pricing, and the option to purchase directly from the site.

This wasn’t just beneficial as to selling products online, it also provided a valuable resource for customers across India who had previously been left in the dark about what these products should cost. Even if they didn’t make a purchase from Harsh directly, customers could use his website as a reference point, ensuring that they wouldn’t be overcharged by local vendors. Product visibility and pricing transparency now gave them the power to make more informed decisions.

The Results

✔ 15 minutes conversions

Harsh directly shared product links from his website across 30 WhatsApp groups he had been managing. Previously, he would share product details through WhatsApp conversations, but those often led to long back-and-forth discussions, with sales converting only after several days of communication.

With his new website, all he needed to do was share a product link. The results were instant: sales started coming in within 15 minutes of sharing product links in the groups. The seamless user experience allowed customers to view, select, and purchase products quickly, eliminating the need for drawn-out conversations and manual coordination.

✔ 30 + cities captured as sales territories

In addition to pricing transparency, Harsh leveraged his website to bridge the communication gap. With clear product information readily available, customers no longer had to navigate confusing conversations that often got lost in translation. Whether they were in Madhya Pradesh or Kerala, they could now access the information they needed in a language they understood, reducing the chances of misunderstandings that had previously led to lost leads. He went from selling to 50 cities to 80 cities.

✔ 2X increase in sales

Experimenting with innovative "Combo Offers" on his website, by bundling complementary products together at a discounted rate. This idea not only cleared out old inventory but also drove additional sales. For instance, by pairing frequently purchased items, he created greater value for customers while encouraging them to try new products they might not have considered before, which resulted in 2X increase in sales. The introduction of these combos became a hit, contributing significantly to his overall revenue.

✔ 10% additional revenue growth

With the launch of his custom website, the results were immediate and powerful. Orders increased to 150 per month, many of which came from regions like South India and the North-East areas where Harsh’s products had been in high demand but hard to find. What was once a business serving a local customer base was now a national venture, with customers from all corners of India accessing his specialized tools. He said opting for a ecommerce website creator like Smartbiz was a game-changer.

✔ 14hrs of man hours saved per week

The operational efficiency gained from the custom website was a game-changer. By automating the order process and reducing the need for manual responses on WhatsApp, Harsh freed up valuable time. No longer burdened with answering repetitive customer inquiries, he could focus on improving the customer experience, ramping up marketing activities, and enhancing his product packaging to make it more appealing.

So, WHAT DOES THIS MEAN FOR THE REST OF YOU WITH SIMILAR OPPORTUNITIES? A website is no longer optional! It’s essential. Just as Harsh learned, creating your own websites allows you to overcome accessibility challenges, and bridge communication gaps that can limit sales.

SmartBiz by Amazon provides an all-in-one solution that allows you to create your own professional websites quickly and efficiently, without technical skills. It's not just any online site builder, Smartbiz can help TRANSFORM YOUR BUSINESS! Start building your free, professional website with SmartBiz by Amazon now!