How Navlik Built Its Own D2C Brand and 3X’d Growth with SmartBiz by Amazon
About Navlik
Navlik is a premium women’s ethnic wear brand that creates high-quality kurta suit sets, gowns, and dresses. Based in Surat, the heart of India’s textile industry, Navlik caters to women aged 18-40 who love stylish yet affordable ethnic fashion. The brand has grown from a small manufacturing unit to a well-known name in online ethnic wear, selling across marketplaces . It also supplies unique designs to private labels on these platforms.
With a strong team of 150+ members—including designers, production staff, marketing experts, and e-commerce executives, Navlik has scaled its business significantly. However, like many growing Indian D2C brands, it faced challenges in establishing a direct connection with customers and building its own brand identity beyond marketplaces.
With a strong team of 150+ members—including designers, production staff, marketing experts, and e-commerce executives, Navlik has scaled its business significantly. However, like many growing Indian D2C brands, it faced challenges in establishing a direct connection with customers and building its own brand identity beyond marketplaces.
Why Navlik wanted their own website
1. Get more direct orders without relying entirely on marketplaces.
2. Build a strong brand identity so customers remember Navlik, not just the product. Previously, customers bought the products but had no connection with the brand.
3. Increase customer engagement and loyalty through personalized shopping experiences. Without insights into customer behavior, it was hard to track what customers liked or how they shopped.
4. Reduce dependency on third-party platforms and improve profit margins, as ads and platform fees ate into earnings.
All of this made scaling difficult. Navlik needed a simpler and more effective solution to build its D2C brand.
2. Build a strong brand identity so customers remember Navlik, not just the product. Previously, customers bought the products but had no connection with the brand.
3. Increase customer engagement and loyalty through personalized shopping experiences. Without insights into customer behavior, it was hard to track what customers liked or how they shopped.
4. Reduce dependency on third-party platforms and improve profit margins, as ads and platform fees ate into earnings.
All of this made scaling difficult. Navlik needed a simpler and more effective solution to build its D2C brand.
Why SmartBiz?
Many Indian sellers think having a website means high costs, technical hassles, and constant ad spending. Navlik also tried other service providers but didn’t see much success despite spending heavily on marketing, but then through a recommendation from an industry peer, Navlik discovered SmartBiz by Amazon. What stood out was:
1. Easy Website Setup at Zero cost: No coding, no technical expertise required.
2. Full Product Showcase: A space where Navlik could display its entire range.
3. Simple Order Management: Integrated tools to handle orders efficiently.
4. Amazon-integrated: Perfect for a brand already selling there.
And in just one month, few clicks Navlik planned, designed, and launched its website
1. Easy Website Setup at Zero cost: No coding, no technical expertise required.
2. Full Product Showcase: A space where Navlik could display its entire range.
3. Simple Order Management: Integrated tools to handle orders efficiently.
4. Amazon-integrated: Perfect for a brand already selling there.
And in just one month, few clicks Navlik planned, designed, and launched its website
Results for having their own website
✔ 30-40 Orders/Day
Right after aunch, without expensive ads
✔ Higher Website Traffic & Brand Recognition
More customers discovering Navlik directly
✔ Branding that makes Navlik stand out
Using the customizable designs feature on Smartbiz by Amazon
✔ Better Product Management
Smooth order handling and inventory management
✔ Less marketing spend, more organic reach.
Cost-effective approach via their own website
Smartbiz by Amazon helped us expand our online presence and build direct customer relationships. Within a month of launching our website, we saw a significant increase in traffic and started receiving 30-40 direct orders daily. The platform’s ease of use and seamless product management made a real difference for our business.
Subhash
Founder of Navlik
If you’re a small or medium-sized business selling on marketplaces and struggling to build your brand, Navlik’s journey shows that having your own website can make all the difference. Smartbiz by Amazon helps brands like yours scale without high costs or tech headaches.
Want to get started like Navlik? Build your own website today! It's free and hassle-free!
Want to get started like Navlik? Build your own website today! It's free and hassle-free!
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