Golden Dori Hand-looms: Siblings used SmartBiz to grow their saree business from
₹15,000 Seed to ₹2.5 Lakh Monthly Revenue
40%
Increase in Customer Base
10 Hours
Of manual tasks eliminated
20%
Repeat Customers
90%
Reduction in Repetitive Inquiries
120 Orders
In the First Month
of website launch
of website launch
About Golden Dori
Golden Dori Hand-looms was launched in 2022 by siblings with a deep passion for handloom sarees and a vision for financial independence. With just 15,000 INR, they began by designing and selling handloom sarees for the everyday working woman in India, targeting teachers, corporate professionals, and women entrepreneurs. From its origins on Instagram, Golden Dori’s mission was to provide high-quality, comfortable, and fashionable sarees that celebrate traditional design while meeting the needs of the modern, middle-class Indian woman.
Challenges
As Golden Dori started gaining popularity, its founders encountered several pain points that limited their ability to scale and maintain a smooth customer experience:
1. Manual Sales Process on Instagram: Orders came through Instagram DMs, and the founders had to manually answer countless questions about pricing and availability. This repetitive process consumed 2–3 hours per day just responding to inquiries.
2. Cumbersome Payment Collection: Payments were handled manually via UPI QR codes, requiring exchanges for every transaction. This led to order drop-offs and left customers frustrated due to the inconvenience.
3. Time-Intensive Order Tracking: Tracking each order status and updating customers manually was time-consuming and error-prone, particularly as order volume increased.
4. Rising Ad Costs with Limited ROI: While Instagram ads initially helped with visibility, the increased competition in the marketplace made it costly to attract new customers through paid promotions alone.
1. Manual Sales Process on Instagram: Orders came through Instagram DMs, and the founders had to manually answer countless questions about pricing and availability. This repetitive process consumed 2–3 hours per day just responding to inquiries.
2. Cumbersome Payment Collection: Payments were handled manually via UPI QR codes, requiring exchanges for every transaction. This led to order drop-offs and left customers frustrated due to the inconvenience.
3. Time-Intensive Order Tracking: Tracking each order status and updating customers manually was time-consuming and error-prone, particularly as order volume increased.
4. Rising Ad Costs with Limited ROI: While Instagram ads initially helped with visibility, the increased competition in the marketplace made it costly to attract new customers through paid promotions alone.
Solution
Golden Dori’s founders discovered SmartBiz, a no-code website builder, which enabled them to create a fully functional website without technical expertise. The founders realized that their current setup couldn’t support sustainable growth and Smartbiz is excatly the streamlined solution they needed to improve operations, ease the buying process, and allow customers to shop independently.
The Results
✔ 120 Orders in the First Month
Golden Dori experienced a transformative shift after launching their website with SmartBiz. In the first month alone, they received 120 orders directly through the website—a strong testament to how an online presence expanded their reach beyond Instagram and attracted more customers.
✔ From ₹15,000 Seed to ₹2.5 Lakh Monthly Revenue
Starting with just ₹15,000, Golden Dori grew to generating ₹2.5 lakh in monthly revenue, a remarkable achievement for a business without extensive marketing costs. The website played a crucial role in this growth, driving 50% of their revenue and serving as a major sales channel.
✔ 40% Increase in Customer Base
With the convenience of browsing and purchasing products directly from the website, Golden Dori saw a consistent increase in their customer base, expanding by approximately 40%. This new visibility allowed them to connect with a wider audience beyond Instagram.
✔ 20% Repeat Customers
The website’s streamlined experience and detailed product listings encouraged repeat purchases, with 20% of customers coming back for new collections. Golden Dori’s user-friendly website helped build loyalty, driving cross-sells and upsells.
✔ 90% Reduction in Repetitive Inquiries
Before the website launch, Golden Dori spent nearly 15-20 hours a week responding to "Price Please" messages on Instagram. Adding a catalog of sarees, allowed customers to browse and explore the product range independently , repetitive inquiries dropped by 90%, freeing up significant time for the founders to focus on more strategic tasks.
✔ 10 Hours of manual tasks eliminated
The website’s automated order and payment tracking features saved Golden Dori around 10 hours each week on operational tasks, reducing the need for manual follow-ups on orders and payment tracking. This time was redirected towards expanding product lines and improving customer engagement.
SmartBiz has transformed the way we operate. Golden dori was created with the thought of “If we won’t start, we’'ll never know if we can make it work”.
Using smartbiz to create our website has not only simplified our sales process but has also given us more time to focus on our products and customers. We can now serve our customers better, and the convenience of online shopping has led to more sales and repeat customers.”
Using smartbiz to create our website has not only simplified our sales process but has also given us more time to focus on our products and customers. We can now serve our customers better, and the convenience of online shopping has led to more sales and repeat customers.”
Sachin
Co- Founder, Golden Dori Hand-looms
Ready to scale your business like Golden Dori Hand-looms? Build a website that works around the clock for you! SmartBiz is a no-code website builder designed for businesses looking to take their operations online seamlessly. With integrated payments, automated order tracking, and customizable storefronts, SmartBiz empowers D2C businesses to grow efficiently while focusing on what they do best, delivering exceptional products and experiences to their customers.
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