Fresh Pearls tripled its sales and saved 10+ hours weekly with SmartBiz
3X
Sales growth
3X
Conversions
75%
decrease in manual customer inquiries
85 Rs
drop in shipping expense
84%
reduced in time
spent on shipping
spent on shipping
10 –12 Hrs
saved per week
About Fresh Pearls
Fresh Pearls is a family-run intimate jewelry business started in 2024 with a simple vision: to make high-quality pearl necklaces, earrings, and bracelets with modern, aesthetic designs accessible and affordable. While there are plenty of offline stores, we noticed a real scarcity of options online, especially for modern, aesthetic designs that resonate with today’s generation. That’s the gap we’re here to bridge. Our designs aren’t the typical, generic ones you often see. We focus on contemporary styles that blend elegance with a fresh, modern vibe. Plus, we’re committed to Eco-friendly practices, using sustainable packaging wherever possible because we believe in being kind to the planet while looking good doing it.
This small, two-person business handles everything, from sourcing and marketing to collaborating with skilled freelancers and artisans for production. While their target audience is women aged 25–45, their products have gained attention nationwide, particularly in Tier 2 cities. Fresh Pearls operates on Instagram, physical stores, and marketplaces but needed a way to make their brand more professional and accessible online.
This small, two-person business handles everything, from sourcing and marketing to collaborating with skilled freelancers and artisans for production. While their target audience is women aged 25–45, their products have gained attention nationwide, particularly in Tier 2 cities. Fresh Pearls operates on Instagram, physical stores, and marketplaces but needed a way to make their brand more professional and accessible online.
Challenges
Before launching their website, Fresh Pearls faced several roadblocks common to small businesses selling on social media
1. Unorganized Sales Process: Managing inquiries on Instagram was chaotic. Potential customers would message, bargain, or ghost mid-conversation, leading to a time-consuming process. Finalizing a single sale often took multiple follow-ups over weeks, and some buyers hesitated due to the lack of a secure payment system.
2. Customer Distrust: Without a professional website, customers often questioned the brand's authenticity, some even asked whether Fresh Pearls used real pearls.
3. Manual Operations: From creating discount coupons to calculating payments manually, operations were cumbersome and error-prone. Shipping was particularly challenging, with manual parcel drop-offs, tracking, and customer updates consuming hours each week.
4. Lost Opportunities: Potential customers often wanted specific products, like white pearl necklaces, but with no online catalog, it was hard to guide them. Sales relied heavily on back-and-forth conversations instead of providing a seamless browsing and shopping experience.
5. Payment Scams and Lack of Trust: Customers were hesitant to pay upfront without a secure payment gateway. Fresh Pearls encountered issues like false payment proofs. This lack of trust impacted conversions and created financial stress.
1. Unorganized Sales Process: Managing inquiries on Instagram was chaotic. Potential customers would message, bargain, or ghost mid-conversation, leading to a time-consuming process. Finalizing a single sale often took multiple follow-ups over weeks, and some buyers hesitated due to the lack of a secure payment system.
2. Customer Distrust: Without a professional website, customers often questioned the brand's authenticity, some even asked whether Fresh Pearls used real pearls.
3. Manual Operations: From creating discount coupons to calculating payments manually, operations were cumbersome and error-prone. Shipping was particularly challenging, with manual parcel drop-offs, tracking, and customer updates consuming hours each week.
4. Lost Opportunities: Potential customers often wanted specific products, like white pearl necklaces, but with no online catalog, it was hard to guide them. Sales relied heavily on back-and-forth conversations instead of providing a seamless browsing and shopping experience.
5. Payment Scams and Lack of Trust: Customers were hesitant to pay upfront without a secure payment gateway. Fresh Pearls encountered issues like false payment proofs. This lack of trust impacted conversions and created financial stress.
Solution
"When we decided to scale our pearl jewelry business online, we were looking for a platform that would simplify everything from building a website to managing orders. That’s when we found SmartBiz, and it has been a game changer for us!"
Fresh pearls created a fully functional eCommerce website using Smartbiz in just two days.
Fresh pearls created a fully functional eCommerce website using Smartbiz in just two days.
The Results
✔ 3X Sales growth
Fresh Pearls increased their monthly orders
✔ 3X Conversions
Digital marketing campaigns directed to their website helped triple conversions compared to social media efforts.
✔ 84% reduced in time spent on shipping
Automated order processing and shipping reduced time spent on logistics by 84%.
✔ 75% decrease in manual customer inquiries
As customers could independently browse the website and complete their purchases.
✔ 85rs drop in shipping expense
Shipping cost dropped from ₹150/order to ₹65/order with free Smartbiz integrated Shiprocket’s discounted rates
✔ 10 –12 hours saved per week
By automating order processing, shipping, and payment tracking, the Fresh Pearls team saved approximately 10–12 hours per week on manual tasks. This freed up valuable time to focus on designing new collections, creating content, and planning growth strategies.
✔ Improved Customer Experience
Customers appreciated the real-time order tracking, streamlined checkout process, and detailed product pages. Also the addition of a “Powered by Amazon” badge on the website reassured customers about the authenticity of their purchases.
Their 'no-code website builder' made it incredibly easy to create a professional, stunning website without any technical knowledge. The seamless integration of a 'secure payment gateway' gave our customers confidence to shop online, and the 'Shiprocket integration' with real-time tracking drastically reduced the time & money we spent on order fulfillment.
Managing our product catalog, tracking all orders and analytics in one place has streamlined our operations, allowing us to focus on what we do best—designing beautiful pearl jewelry.
Thanks to SmartBiz, our sales process has become faster, smoother, and more efficient. If you're a small business owner looking to grow online, SmartBiz is the perfect partner!"
Managing our product catalog, tracking all orders and analytics in one place has streamlined our operations, allowing us to focus on what we do best—designing beautiful pearl jewelry.
Thanks to SmartBiz, our sales process has become faster, smoother, and more efficient. If you're a small business owner looking to grow online, SmartBiz is the perfect partner!"
Samruddhi
Founder of Fresh Pearls
For Fresh Pearls, SmartBiz wasn’t just a tool, it was the catalyst for growth. By providing an easy-to-use platform to create a professional website, streamline operations, and enhance customer experience, SmartBiz enabled Fresh Pearls to grow their business and reclaim valuable time.
If you’re ready to scale your business and establish a credible online presence, SmartBiz can help you achieve your goals. Start creating your website now!
If you’re ready to scale your business and establish a credible online presence, SmartBiz can help you achieve your goals. Start creating your website now!
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