Don't just sell, build a credible brand like Design Dynamics
2X Sales
Via Smartbiz store
3 New
Product lines introduced
35000 Rs
Worth single custom order
About Design Dynamics
Design Dynamics is fueled by a passion for serving those who value handcrafted and eco-friendly home décor products. Founded by architect and designer Ritu Dogra, she sells products like carved wall panels and frames, picture frames, shelves, chests, kitchenware and serve ware sourced from Bareilly and Sharanpur (U.P.)
Design dynamics is built on the passion that serves end users who actually value non factory-made items and Ritu tells us that there is a great demand but the absence of connection is where this demand gets lost, reason why Indian handicrafts are often exported abroad. She believes in driving the change and bring awareness within India. To do so she puts up exhibitions, collaborative workshops and experience centers.
Ritu had a clear vision for her brand! It wasn't just about selling home decor items, it was about crafting a brand identity that was meaningful and memorable. Which meant creating a brand that resonated with customers on a deeper level.
“For me, it was never about just getting sales. I wanted to create a brand that people would trust and return to. Something more personal and meaningful,” says the founder Ritu.
Design dynamics is built on the passion that serves end users who actually value non factory-made items and Ritu tells us that there is a great demand but the absence of connection is where this demand gets lost, reason why Indian handicrafts are often exported abroad. She believes in driving the change and bring awareness within India. To do so she puts up exhibitions, collaborative workshops and experience centers.
Ritu had a clear vision for her brand! It wasn't just about selling home decor items, it was about crafting a brand identity that was meaningful and memorable. Which meant creating a brand that resonated with customers on a deeper level.
“For me, it was never about just getting sales. I wanted to create a brand that people would trust and return to. Something more personal and meaningful,” says the founder Ritu.
The Importance of Brand Identity
In an increasingly competitive market, Design Dynamics knew that a strong brand identity was key. Their goal was to create a seamless, professional online presence that reflected the craftsmanship, Eco-conscious values, and storytelling behind each of their products. Apart from the marketplace, social media and exhibitions were great for early buzz, but the business needed a platform where it could fully own the customer experience and craft the brand's narrative.
"We realized that having a dedicated website was crucial for us to grow, not just in sales but in brand recognition," the founder explains. "We needed a space that truly represented who we are and allowed customers to engage with us directly."
"We realized that having a dedicated website was crucial for us to grow, not just in sales but in brand recognition," the founder explains. "We needed a space that truly represented who we are and allowed customers to engage with us directly."
Challenges
- Limited Reach & Feedback: While marketplaces provided visibility, they didn’t offer enough insight into customer preferences or behaviors. This made it difficult to optimize products based on feedback.
- Customer Relationships: Marketplace platforms made it challenging to communicate directly with customers, especially when addressing issues like product damage.
- Customer Relationships: Marketplace platforms made it challenging to communicate directly with customers, especially when addressing issues like product damage.
Solution
SmartBiz was recommended to Design Dynamics through Amazon’s Karigar program, which helps artisans move from offline to online with ease. SmartBiz’s no-code setup and customizable templates allowed the founder to create a website without any technical knowledge and not just that all the tools necessary to grow the business from integrated payment gateways, shipping partners, and social media ad setups was all provided within the app.
The Results
✔ 2X sales
Website became the brands additional sales channel that helped them double their sales figures and the website gave the business a sense of credibility. “Having a website made my business legit and I gained the confidence to showcase my brand,” said the founder.
✔ 35000 rupees custom order
A customer liked a product on the website and contacted us for the desired piece in a similar finish. This landed Design Dynamics a custom order of rupees 35000.
✔ 3 Product Line Expansion
With a stronger brand presence and more time freed up from operational tasks, Ritu introduced three new product lines for Design Dynamics.
✔ Direct Customer Communication
One of the most valuable benefits was the ability to communicate directly with customers through the website. When something went wrong, like a delayed order or a product issue, the founder could personally reach out, address the problem, and offer a solution. “Having that direct line to customers made all the difference. Instead of complaints piling up or getting lost in the shuffle, I could jump in and solve the problem immediately. It’s a level of customer service we couldn’t have had through just social media or marketplaces,” the founder says.
✔ Storytelling for better sales
Customers now knew the history and the value that came with the product, as the website allowed Ritu to share the rich stories behind each product, from the materials used to the artisans w ho made them.
Solution Highlight
Seller-First Focus!
SmartBiz puts sellers at the center, empowering sellers through Smart Academy, reason why managing the website became very easy for me. I continuously learning new skills related to digital marketing and website management through Smart Academy and their partners workshops, which is helping to sustain and grow their business.
SmartBiz puts sellers at the center, empowering sellers through Smart Academy, reason why managing the website became very easy for me. I continuously learning new skills related to digital marketing and website management through Smart Academy and their partners workshops, which is helping to sustain and grow their business.
Before, I felt like I was just one of many sellers, but now I feel like I’m running a brand. It’s been such an empowering journey, one that I couldn’t have taken without SmartBiz and not the best part is that we’re no longer just selling products, we’ve built something that reflects who we are as a brand and that's priceless!
Ritu Dogra
Founder, Design Dynamics
Are you also a D2C business owner with a vision for your brand? SmartBiz can help you bring it to life. Start with our free, no-code website builder and take the first step toward building a brand that resonates with your audience.
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