Stages of the customer journey, strategies to engage customers at each phase to drive conversions

Every sale has a story. It starts with someone getting curious and (if things go well) ends with them coming back for more. That whole path? That’s the customer journey. And if you want real growth, understanding that journey is everything.
It’s not just about the moment they buy. It’s about how they found you, what made them pause, and what finally made them click “buy now.”

Usually, it goes something like this:
Awareness → Consideration → Purchase → Retention → Advocacy. And yes, each step deserves some attention.

Fun fact: Most people need many interactions with a brand before buying. So yes, your posts, pages, and pop-ups matter.

At the start, it’s all about getting noticed! And for that, you need eye-catching content, sharp targeting, and consistent visibility.

SmartBiz by Amazon makes it easier with tools like storefront banners and scroll-stopping visuals that make your product photos stand out. But not everyone buys right away. That’s okay. Some just need more info or time. Keep them warm with useful content, clear answers, and a bit of patience.

Once they’re ready to buy, make it ridiculously easy. Great product pages, tempting offers, a checkout process that doesn’t feel like a chore

SmartBiz handles the hard stuff with one-click checkout, real-time chat, and a ready-to-go website (no coding needed).

Fun fact: 70% of carts get abandoned. Simplifying checkout = more sales.

And once someone buys? Don’t ghost them. The real growth happens when customers come back — loyalty programs, reordering options, and good service go a long way.

At the end of the day, it’s simple: the better you understand your customers, the better your business runs. SmartBiz by Amazon helps you follow the journey and keep people coming back for more.